Social on Social Media

Most brands use social media like a loudspeaker. It's a walkie talkie.

I'm David Malbranque, a social media consultant based in the United Kingdom, with 15 years of getting people to talk back to brands. I also advise businesses on putting AI to work.

Start a conversationI reply within 24 hours.

Social media is a walkie talkie,

not a loudspeaker.

Social media consultancy for brands that want people to talk back.

Fig. 01 · Two way radio

The problem

Most brands use it like a loudspeaker.

Brand

  • Posting at people
  • Ads and announcements
  • Unread DMs

Audience

  • Scrolling past
  • Messages left on Seen
  • Going elsewhere

Interaction · last two years

Lowest ever

Talking at people means nobody talks back. Interaction is the lowest it has ever been.

My approach

I study people, not the algorithm.

The algorithm

  • Posting times
  • Hashtags
  • Chasing trends

People

  • Sociology
  • Psychology
  • How humans behave

Conversation

People talking back

Understanding how people think and behave does far more than any attempt to game the algorithm.

Who I've worked with

These are the types of people I've worked with.

+

years in social media

+

raised for Black Minds Matter

Black Minds MatterRecording artistsBrands and businessesMultinational alcohol brandsRetail companiesBeauty brands

How it works

From first message to people talking back.

01

We talk

A real conversation about your brand.

02

You send a brief

Goals, audience and what you've tried.

03

I build the plan

Audit, DM automation, AI or creative.

04

People talk back

A brand people know they can reach.

Be social on

social media.

Two way · on air
Sound off 0:00
Start a conversation

Approach

The average social media manager cares more about algorithms, not sociology or psychology.

I work the other way round. Understanding how people think and behave does far more for a brand than any attempt to game the algorithm.

Services

Contact

Pick what you need and I'll reply within 24 hours. We talk, you send a brief, and I build the plan.

Step 1 of 5

What do you need help with?

Start a conversation