How Social Media Leads to More Sales

At the heart of the social media revolution lies an apparently logical assumption: that somehow social media marketing which devolves into such quantitative gamification as ‘Likes’, ‘Followers’ and ‘G Plussers’, must translate into greater brand awareness, more word-of-mouth publicity and, eventually, more sales. After all, that’s how things work in the offline world so there… Read More How Social Media Leads to More Sales